Dacia marketing plan

This program for world-wide grocerying was developed because of the desire of Dacia to plump turn out as much as possible on an transnational scale. Because of this desire, the existence of an multinational marketing plan is wanted that spontaneous ease this expansion, that will point out the planning, research and see activities that convey to be undertaken, so that an effective penetration of the market will be achieved. I.IS THIS PLAN POSSIBLE? 1. ABOUT DACIA Dacia Group. Dacia, the stolon Romanian car constructor, was created in 1966 with the establishment of the Mioveni Motorcar Plant. spare-time military action the privatization process, Renault purchased 51% of the unions share capital in 1999, as Renaults participation at Dacia incumbently runs at 99.43%. The company has undergone a groundbreaking modernization program: upgrading the industrial installations, reconstruction of the commercial network and reorganization of the suppliers network. R enaults investments at Dacia amounted to 772 billion Euros at end-2006. Spanning an area of 2,900,000 sqm, the Mioveni platform is the birthplace of the Logan model, Logan MCV and Logan avant-garde models. In 2007 the range of Dacia Logan products welcomed three new first appearancees: Logan Van, Logan LPG, the 85 HP engine on the 1.5 dCi Logan diesel.

Range of products: 1968: Dacia 1100 (Renault 8) 1969: Dacia 1300 berlină (Renault 12) 1973: Dacia 1300 Break 1975: Dacia Pick Up 1987: Dacia 1320 1991: Dacia 1325 Liberta 1992: Dacia 1307 şi 1309 Dubla Cabina 1995: Dacia Nova 2 000: Dacia SupeRNova 2003: Dacia Solenza! 2004: Dacia Logan Logan, a National Challenge The Logan project stands out as a genuine national challenge, by representation of which Dacia materializes its ambitions of turn a brand with a truly international vocation. The Logan launch came in response to the Renault Groups need to have a product available that could easily escort the current Renault range, so as to boost, by end-2007,...If you want to annoy a full essay, order it on our website: OrderCustomPaper.com

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