Impact of Social Networking Sites

Business Research Methodo lumbery A see On Impact Of well-disposed Net pissing Sites On Our Life Impact Of tender Networking Sites On Our Life ICFAI BUSINESS SCHOOL This Report Has Been submitted in the partial fulfilment of the requirements of PGPM program of IBS Gurgaon Submitted To, Prof. Vipin Khurana Submitted By, Avinash Kumar Singh 12BSP1658 Pankaj Sharma 12BSP0825 Atul Kesharwani 12BSP2341 Lav Sood 12BSP Ack straightawayledgement First & top hat I humbly bow my head before the Almighty for the unmerited blessings though mingled hands.I submit this small venture before matinee idol with full satisfaction& plea authorized from my heart. It is with great respect and idol worship we place on record my deep sense of gartidue and indebtedness to Prof. Vipin Khurana, talent Of Business Research methodology, ICFAI Business School, Gurgaon for his sustained & variable guidance, reconstructive & valuable suggestions, unfailing patience, friendly approach, consta nt support and cost increase withoust which this radiate would reserve been a distant dream. We as well place a eep sense of gratitude to all those who participated in our poll, you all really gentlemans gentleman actually help full and patience. We similarly like to thank all of our classmates and friends who back up and guided us whenever we expected them, thank you friends. This Report simply shows the undefiled dedication of our host who have coordinated for successful accomplishment of this study report. Group Number 3 Avinash Kumar Singh 12BSP1658 Pankaj Sharma 12BSP0825 Atul Kesharwani 12BSP2341 Lav Sood 12BSP Abstract In nows fast moving world, either unmatched tries to be ahead of their competitors, friends and accessible circle.Considering the fact, on that point be so m whatsoever burning issues around us which we need to think upon and act, its an alarm for us to be advised nearly the society and its issues. Through amicable networking, people bur n down use networks of online friends and group memberships to keep in touch with current friends, re tie with old friends or bring just about real- disembodied spirit friendships finished similar interests or groups. Besides establishing portentous favorable traffichips, favorable networking members can sh ar their interests with other likeminded members by joining groups and forums.Some networking can alike help members find a job or establish furrow contacts. Most favorable networking websites also offer profital features. In addition to blogs and forums, members can express themselves by designing their profile p sequence to reflect their personalisedity. The most prevalent extra features include music and moving persona sections. The video section can include everything from member generated videos from hundreds of subjects to TV clips and movie trailers (YouTube). amicable networking sites have facilitated communication.Members of such sites can easily form g roups (called the communities) and shargon their opinions among themselves make discussion threads, forums and polls. Though these sites serves good in many ways, it has its negative consummations too such as cyber-crimes which has become a privacy t misconduct to the people worldwide. Although advantageous in many ways by expression new relationship and reconnecting with lost or old contacts, it also brought up some behavioural changes among the youth, not only the behavioural changes more everyplace also their cordial behaviour and approaches. It has also ended up as a nightm ar for a few people. affable Networking sites provide a plan for discussion on such issues as it is this media which majority mass rely on and extend warm support. One such burning issue that has been miss in todays scenario is the carry on of complaisant networking sites in the ever-changing mind- fit(p) of the youth. Our seek is conducted on youths betwixt age group of 10-30 years with a vi ew to know the take of knowingness on the accessible issues, the penetration of SNC in their Life. get a line was conducted on 100 people more often than not finished email or sending link of questionnaire on various social sites. 1. Introduction-Social network sites are web-based services allowing individuals to construct a semi-public or public profile in a bounded organisation as well as to articulate a list of others so as to share connections, views and thoughts. However the type, classification and nature of these connections may protest from site to site. Uniqueness of social networking sites not only allows individuals to meet strangers but enables users to discuss and make visible their social networks. This results into connections between individuals which otherwise is not possible through any other media already existing.Maximum of the time social networking sites are utilize to communicate with people who are already their friends or acquaintances in the social network sharing same mindset or same interests and views. Discussions on debatable topics, news articles are most harsh topics on these SNNs. at that place are a number of SNSs usable now-a-days wherein users are increase leaps and bounds as shown in the table below- binding 7 friendly NETWORKING SITES IN THE WORLD Rank Sites Estimated unique monthly users 1. Facebook 55,0000000 2. Twitter 95800000 3.Myspace 80 five hundred000 4. Linkedin 50000000 5. Ning 4cc0000 6. Tagged three hundred00000 7. Classmates 29000000 Social networking sites are not only popular for providing a platform for chatting, sharing scraps, videos, pictures etc. but also for discussing social issues. However, certain issues yet require study and research like impact of SNS on youths minds and loss of privacy as earliest people believed in keeping their data private but now they enjoy going public and showing wall posts, status updates, tweets and infact every thrill of their lives.In this way, we are our selves breaching our privacy and personal space at the via media of publicizing intimate details so as to attract hundreds of online readers and in time strangers. Online Social networking is a type of virtual communication that allows people to connect with each other. This c formerlypt arises from basic need of human beings to stay unitedly in groups forming a community. Wikipedia defines social network service as online platform that focus on building and reflecting social networks or social relations among people who share interests and activities.According to ComScore, a leader in measuring the digital world, 84 per cent of Indias summate internet visitors are users of SNS. India is the seventh largest market place worldwide for social networking after the U. S. , China, Germany, Russian Federation, Brazil and the U. K. Facebook captures the top time slot among SNS in India with 20. 9 million visitors. wad spend over 700 cardinal minutes per month on Facebook and 70 per cent of users are from immaterial United States. Interestingly, an average user has 130 friends on Facebook (Facebook statistics, ). a.But is this the true picture of social networking sites? b. Is everything going fine in the world of social networking? c. What about the futures of its users? d. Are they happy with the virtual life or it is making their life hell? e. HOW untold meter WE WASTE ON SNS? f. what will be its impact on the society. etc.? These Questions remains a unreciprocated for a very long time, we in this study are act to cover these questions also we trying to book impact of following- a. Social & Personal Issues b. Personal Privacy c. Biological Impact d. Its effect on Productivity e. SNS addiction Disorder . 2. Review of think publications- luck of literature is available now days on the social networking sites and their impact on the youth of any nation, children, adolescence and families as during the last 5 years, usage of such sites has increased among preadolescents and adolescents. According to a latest poll, 22% of teenagers log in more than 10 times a day on to their favorite social media site, and more than half percentage of adolescents log more than once a day (Steyer James, 2009). In the report Social networking sites a critical epitome of its impact on personal and social life, By Dr.Biswajit das & Jyoti Shankar Sahoo, published in international ledger of business and social science vol. 2 zero(prenominal) 14 states that- The maturation of social networking sites shows a significant change in the social and personal behaviour of Internet users. SNS has become an essential medium of communication and diversion among the young adults. Everything in this world can be employ for a bad purpose as well as for good. Its us who can make the going and utilize social networking sites wisely for the benefit of evolution social bonds across the geographical borders.In the report impact of social networking sites in the changing mindset of youth on social issues-A syudy of delhi Ncr youth, By, Mr. Madhur Raj Jain, Ms. Palak Gupta & Ms. Nitika Anand. They took total sample size of 100 respondents, and make a exploratory study and tools employ were tables, pie charts, annova, cross table using SPSS 19. 0. The report concludes that- It was found that these social networking sites are acting as great medium for view mobilization. People are feeling free in sharing their thoughts on any issue nd even youth is raising their voice against social acts like violation of Human Rights, corruption etc. It is also being generated from the information so obtained that people are getting more aware about the social issues mainly from Facebook. On the study of a education on the impact of social networking sites on Indian youth, By, Dr. M. Neelamalar & Ms. P. Chitra, Methdology utilize was-employs the method of Qualitative research through quantitative analysis to crumple an in-depth understanding o f the behavioral changes cause by the social networking sites like Orkut on youth and the reasons that govern such behavior.The sample size is 100 and they are divided into two categories each of 50,the categories are teens (17-19) and youth in the age group of 20-22. Concluded that a majority of the Indian youth are members in peerless or more social networking sites but also are low users of such sites and used Internet more for mailing and sur? ng the net (downloads). 3. Research Gap- * The previous researches where d iodin when social networking in our country was in nascent stage * They have Used Email, Phone And Face to Face Method Of Survey, But we are Instead using SNS. They Only used age Between 18 to 30 years we are using a wider Age escape * We instead of wider social affects, dealing At Personal take * We used SPSS 20. 0 for analysis. 4. Scope & Objective Of Study- * To study the awareness of usages of dissimilar SNS * The affect of SNS on personal Life * To know the banquet of Spy wares on SNS * To know the time Spent on SNS * To break the penetration level of SNS in Life * To check for what SNS are used These days 5. Hypothesis- I. Testing the significance difference b/w manlike and Female User * H0 (Null Hypothesis) There is no significance difference between Male AndFemale User * H1 (Alternative Hypothesis)There is significance difference between Male And Female User II. Testing the significant spread of malwares and cyber criminals over SNS * H0 (Null Hypothesis) There is no significant spread of malwares and cyber criminals over SNS * H1 (Alternative Hypothesis)There is significant spread of malwares and cyber criminals over SNS III. Testing the Significance of SNS in Ones Life. * H0 (Null Hypothesis) There is no significance of SNS in Ones Life * H1 (Alternative Hypothesis)There is significance of SNS in ones life 6.Assumptions- While conducting the research we anticipate that all the participants are filling the cartoon serious ly and we made sure through cookies lock that no duplication happens. 7. Limitations- The research has been done through online questionnaire and thus the level of seriousness in the user are not upto the mark, and also since we are not present their physically so the translation of questions wasnt even. Because of limitation of monitory resources as well as lodge in time schedule of classes we werent able to host and spread the survey to as much as people we wanted to.The hosting sites we used because of being free gave us limitation of collecting 50 responses at once we have to collect and delete the responses after creating a backup 8. Methodology- Exploratory research method is being used, the research will give an insight of the users of SNS. Exploratory research is a form of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw determ inate conclusions only with extreme caution.Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research methods The quickest and the cheapest way to formulate a hypothesis in exploratory research is by using any of the intravenous feeding methods I. Literature search II. perplex survey III. Focus group IV. summary of selected cases In this research we had done Experience survey, with a assumption that the users of social networking site have a good knowledge of whats going on these sites. For doing that we prepared set of questions which reveals how, what and why they are connected to social networking sites. 9.Population of interest- We have selected the amend youth who are either, school, or are collage going. They are the one who spent most of their spare time on SNS and some of them are attached so close to it that they dont even speak up life with SNS. Moreover the youth of the age group 10-30, v iew world idealistically and are more involved in the world outside their work place and home. This population is choose because of the simple fact that they are more tech friendly and Internet and more importantly SNS are an important part of their life and they see it as a medium of increasing network and even see opportunities hidden behind it. 0. try procedure and source of information- We conducted surveys through online questionnaire. The questions have been made on adobe form Central, an online survey hosting site by ADOBE Inc. The hosted questions were them in the form of a web link is being posted on various SNS, specially the most common one i. e. Facebook. The questionnaire has been made through a discussion among group members and using our own experience of social networking sites. The response then were backed up both online and offline in Ms Excel. The data has been then coded accordingly after collecting 100 responses. 11. Questionnaire For Data Collection-The qu estionnaire was made by brain- storming in the group and accessing our own SNS experience. The questionnaire limit text field, text field multiline, single survival of the fittest field, multiple choice field, Drop down menu, single check box and Likert rating scale. get and indirect questions which were placed are as follows- 12. Data Coding- sex Codes MALE 1 FEMALE 2 Age Codes 10 TO 15 1 16 TO 20 2 21 TO 25 3 26 TO 30 4 30+ 5 Qualification Codes fine-tune 1 Post graduate 2 INTERMEDIATE/10+2 3 DOCTORATE 4 MATRIC 5 Occupation Codes learner 1 Employed 2 Self-Employed 3 Fresher 4Time spent On Sns Codes 1 min 1 2 HOUR 2 3 HOUR 3 MORE THAN 3 HOURS 4 Friends on Facebook Codes Less Than 100 1 100 To 200 2 201 to 300 3 301 to 500 4 501 to 1000 5 1000+ 6 Connections On LinkedIn Codes Less Than 50 1 50 to 100 2 101 to 200 3 201 to 300 4 301 to 500 5 500+ 6 HOW primary(prenominal) DO YOU envisage SCOCIAL NETWORKING SITES ARE FOR MAINTAINING pastime- STRONGLY non IMPORTANT 1 not IMP ORTANT 2 MAY BE 3 IMPORTANT 4 STRONGLY IMPORTANT 5 IF ALL THE SOCIAL NETWORKING SITES ARE GONE, HOW DO YOU THINK YOU WOULD SPENT TIME, WHICH OTHERWISE YOU WOULD HAD SPENT ON SNS? HOBBIES 1 WITH FAMILY 2 WITH FRIENDS 3 STUDY 4 PHYSICAL FITNESS 5 statement 6 Reading novels and watching Hollywood movies 7 DO YOU direct INVITATION OF UNKNOWN PERSON ON SOCIAL NETWORKING SITES? Yes I Always Do 1 Yes But Only On LinkedIn 2 Never 3 Maybe, It Depends 4 Yes, Only If It Is From Opposite Gender 5 DO YOU move YOUR legitimate PICTURE AS YOUR PROFILE PICTURE? Yes 1 No 2 WHAT DO YOU THINK ARE THE ILL- EFFECTS OF SOCIAL NETWORKING SITES? Lot Of Time Wastage 1 Hamper Studies 2 Reduce Physical Mobility and fittingness 3 Cut Away From Family 4 No 5 Others 6 confound YOU OBSERVED OR BEING A VICTIM OF FOLLOWING ON ANY SOCIAL NETWORKING SITES- OFTENLY 1 SOMETIMES 2 seldom 3 neer 4 DO YOU THINK THE LAW SHOULD BE MADE STRICTER FOR SOCIAL NETWORKING SITES? Yes 1 No 2 13. Statistical Analysis- 13. i Statistical Techniques- We have used work out and Bivariate analysis. as well as we have used frequency technique of descriptive statistics to explain the different variables. Factor analysis is a statistical method used to mark variability among observed, correlated variables in terms of a potentially visit number of unobserved variables called factors.In other words, it is possible, for example, that variations in three or four observed variables mainly reflect the variations in fewer unobserved variables. Factor analysis searches for such joint variations in response to unobserved latent variables. The observed variables are modelled as linear combinations of the potential factors, plus error terms. The information gained about the interdependencies between observed variables can be used later to reduce the set of variables in a dataset. Computationally this technique is equivalent to low rank approximation of the matrix of observed variables.Factor analysis originated in psychometrics, and is used in behavioural sciences, social sciences, marketing, product management, operations research, and other applied sciences that deal with large quantities of data. Bivariate analysis is one of the simplest forms of the quantitative (statistical) analysis. 1 It involves the analysis of two variables (often denoted as X, Y), for the purpose of determining the observational relationship between them. 1 In order to see if the variables are related to one another, it is common to measure how those two variables simultaneously change together. oftenness analysis- AGE frequence percent legitimate portion additive per centum legal 16 TO 20 16 16. 2 16. 3 16. 3 21 TO 25 78 78. 8 79. 6 95. 9 26 TO 30 4 4. 0 4. 1 100. 0 extreme 98 99. 0 100. 0 wanting governance 1 1. 0 make out 99 100. 0 GENDER absolute frequency portion reasoned per centum cumulative percentage logical MALE 65 65. 7 66. 3 66. 3 FEMALE 33 33. 3 33. 7 100. 0 complete 98 9 9. 0 100. 0 deficient establishment 1 1. 0 derive 99 100. 0 QUALIFICATION Frequency part binding Percent Cumulative Percent Valid GRADUATE 45 45. 5 45. 9 45. 9 POST GRADUATE 42 42. 4 42. 9 88. 8 INTERMEDIATE/10+2 8 8. 1 8. 2 96. 9 DOCTORATE 1 1. 0 1. 0 98. 0 MATRIC 2 2. 0 2. 0 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 OCCUPATION Frequency Percent Valid Percent Cumulative Percent Valid STUDENT 77 77. 8 78. 6 78. 6 EMPLOYED 15 15. 2 15. 3 93. 9 mercenary(a) 5 5. 1 5. 1 99. 0 FRESHER 1 1. 0 1. 0 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 HOW MUCH TIME DAILY ON AN amount introduction YOU SPENT ON SNS? Frequency Percent Valid Percent Cumulative Percent Valid 1 HOUR 52 52. 53. 1 53. 1 2 HOUR 20 20. 2 20. 4 73. 5 3 HOUR 10 10. 1 10. 2 83. 7 MORE THAN 3 HOUR 16 16. 2 16. 3 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 HOW MANY FRIENDS YOU redeem ON FACEBOOK? Frequency Percen t Valid Percent Cumulative Percent Valid Less Than 100 12 12. 1 12. 2 12. 2 100 To 200 14 14. 1 14. 3 26. 5 201 to 300 26 26. 3 26. 5 53. 1 301 to 500 33 33. 3 33. 7 86. 7 501 to 1000 11 11. 1 11. 2 98. 0 1000+ 2 2. 0 2. 0 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 ARE YOU ON LINKEDIN, IF YES, then HOW MANY CONNECTIONS DO YOU puddle? Frequency Percent Valid Percent Cumulative Percent Valid Less Than 50 58 58. 6 59. 2 59. 2 50 to 100 27 27. 3 27. 6 86. 7 101 to 200 7 7. 1 7. 1 93. 9 201 to 300 3 3. 0 3. 1 96. 9 301 to 500 1 1. 0 1. 0 98. 0 500+ 2 2. 0 2. 0 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR animation? Frequency Percent Valid Percent Cumulative Percent Valid NOT AT ALL IMPORTANT 2 2. 0 2. 0 2. 0 IMPORTANT BUT NOT MUCH 29 29. 29. 6 31. 6 SO-SO 30 30. 3 30. 6 62. 2 VERY IMPORTANT 32 32. 3 32. 7 94. 9 I CANT LIVE WITHOUT THEM 5 5. 1 5. 1 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 DO YOU PLACED YOUR ORIGINAL PICTURE AS YOUR PROFILE PICTURE? Frequency Percent Valid Percent Cumulative Percent Valid YES 84 84. 8 85. 7 85. 7 NO 14 14. 1 14. 3 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 SPAMS Frequency Percent Valid Percent Cumulative Percent Valid OFTENLY 16 16. 2 16. 3 16. 3 SOMETIMES 31 31. 3 31. 48. 0 rarely 30 30. 3 30. 6 78. 6 NEVER 21 21. 2 21. 4 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 HACKERS Frequency Percent Valid Percent Cumulative Percent Valid OFTENLY 5 5. 1 5. 1 5. 1 SOMETIMES 29 29. 3 29. 6 34. 7 RARELY 25 25. 3 25. 5 60. 2 NEVER 39 39. 4 39. 8 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 FAKEPROFILE Frequency Percent Valid Percent Cumulative Percent Valid OFTENLY 18 18. 2 18. 4 18. 4 SOMETIMES 33 33. 3 33. 7 52. 0 RARELY 24 24. 2 24. 5 76. NEVER 23 23. 2 23. 5 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 HARSSSMENT Frequency Percent Valid Percent Cumulative Percent Valid OFTENLY 3 3. 0 3. 1 3. 1 SOMETIMES 15 15. 2 15. 3 18. 4 RARELY 19 19. 2 19. 4 37. 8 NEVER 61 61. 6 62. 2 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 PORNOGRAPHY Frequency Percent Valid Percent Cumulative Percent Valid OFTENLY 3 3. 0 3. 1 3. 1 SOMETIMES 19 19. 2 19. 4 22. 4 RARELY 21 21. 2 21. 4 43. 9 NEVER 55 55. 6 56. 1 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 RACISM Frequency Percent Valid Percent Cumulative Percent Valid OFTENLY 4 4. 0 4. 1 4. 1 SOMETIMES 16 16. 2 16. 3 20. 4 RARELY 15 15. 2 15. 3 35. 7 NEVER 63 63. 6 64. 3 100. 0 Total 98 99. 0 100. 0 Missing System 1 1. 0 Total 99 100. 0 FACTOR ANALYSIS Total Variance Explained Component initial Eigenvalues Extraction Sums of square Loadings Rotation Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulat ive % Total % of Variance Cumulative % 1 3. 99 51. 658 51. 658 3. 099 51. 658 51. 658 2. 200 36. 663 36. 663 2 1. 025 17. 083 68. 741 1. 025 17. 083 68. 741 1. 925 32. 078 68. 741 3 . 602 10. 035 78. 776 4 . 504 8. 393 87. 169 5 . 485 8. 091 95. 260 6 . 284 4. 740 100. 000 Extraction Method Principal Component Analysis. KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. . 780 Bartletts Test of Sphericity Approx. Chi-Square 189. 982 df 15 Sig. . 000 Descriptive Statistics Mean Std. Deviation N REGR factor constitute 1 for analysis 1 0E-7 1. 0000000 98 REGR factor score 2 for analysis 1 0E-7 1. 00000000 98 REGR factor score 1 for analysis 2 0E-7 1. 00000000 98 REGR factor score 2 for analysis 2 0E-7 1. 00000000 98 Multiple regressions- Tests of Between-Subjects Effects Source symbiotic Variable Type III Sum of Squares df Mean Square F Sig. correct Model HOW MUCH TIME DAILY ON AN modal(a) derriere YOU SPENT ON SNS? . 018a 1 . 018 . 014 . 906 HOW MANY FRIENDS YOU befool ON FACEBOOK? 6. 302b 1 6. 302 4. 164 . 044 ARE YOU ON LINKEDIN, IF YES, THEN HOW MANY CONNECTIONS DO YOU HAVE? . 946c 1 . 46 . 863 . 355 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? . 043d 1 . 043 . 047 . 829 Intercept HOW MUCH TIME DAILY ON AN amount stern YOU SPENT ON SNS? 313. 814 1 313. 814 241. 084 . 000 HOW MANY FRIENDS YOU HAVE ON FACEBOOK? 867. 119 1 867. 119 572. 908 . 000 ARE YOU ON LINKEDIN, IF YES, THEN HOW MANY CONNECTIONS DO YOU HAVE? 229. 518 1 229. 518 209. 331 . 000 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? 840. 859 1 840. 859 915. 942 . 000 GENDER HOW MUCH TIME DAILY ON AN AVERAGE buttocks YOU SPENT ON SNS? . 018 1 . 018 . 14 . 906 HOW MANY FRIENDS YOU HAVE ON FACEBOOK? 6. 302 1 6. 302 4. 164 . 044 ARE YOU ON LINKEDIN, IF YES, THEN HOW MANY CONNECTIONS DO YOU HAVE? . 946 1 . 946 . 863 . 355 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? . 043 1 . 043 . 047 . 829 Error HOW MUCH TIME DAILY ON AN AVERAGE BASIS YOU SPENT ON SNS? 124. 961 96 1. 302 HOW MANY FRIENDS YOU HAVE ON FACEBOOK? 145. 300 96 1. 514 ARE YOU ON LINKEDIN, IF YES, THEN HOW MANY CONNECTIONS DO YOU HAVE? 105. 258 96 1. 096 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? 88. 131 96 . 918 Total HOW MUCH TIME DAILY ON AN AVERAGE BASIS YOU SPENT ON SNS? 478. 000 98 HOW MANY FRIENDS YOU HAVE ON FACEBOOK? 1177. 000 98 ARE YOU ON LINKEDIN, IF YES, THEN HOW MANY CONNECTIONS DO YOU HAVE? 374. 000 98 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? 1025. 000 98 Corrected Total HOW MUCH TIME DAILY ON AN AVERAGE BASIS YOU SPENT ON SNS? 124. 980 97 HOW MANY FRIENDS YOU HAVE ON FACEBOOK? 151. 602 97 ARE YOU ON LINKEDIN, IF YES, THEN HOW MANY CONNECTIONS DO YOU HAVE? 106. 04 97 HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? 88. 173 97 a. R Squared = . 000 (Adjusted R Squared = -. 010) b. R Squared = . 042 (Adjusted R Squar ed = . 032) c. R Squared = . 009 (Adjusted R Squared = -. 001) d. R Squared = . 000 (Adjusted R Squared = -. 010) correlativitys AGE HOW MUCH TIME DAILY ON AN AVERAGE BASIS YOU SPENT ON SNS? HOW MANY TIME YOU SPENT WITH YOUR HOBBY(S) PER twenty-four hour period? HOW MANY FRIENDS YOU HAVE ON FACEBOOK? HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? AGE Pearson coefficient of correlation 1 . 162 . 016 . 185 . 225* Sig. 2-tailed) . 112 . 879 . 068 . 026 N 98 98 98 98 98 HOW MUCH TIME DAILY ON AN AVERAGE BASIS YOU SPENT ON SNS? Pearson Correlation . 162 1 . 023 . 191 . 352** Sig. (2-tailed) . 112 . 821 . 059 . 000 N 98 98 98 98 98 HOW MANY TIME YOU SPENT WITH YOUR HOBBY(S) PER DAY? Pearson Correlation . 016 . 023 1 . 052 -. 112 Sig. (2-tailed) . 879 . 821 . 613 . 274 N 98 98 98 98 98 HOW MANY FRIENDS YOU HAVE ON FACEBOOK? Pearson Correlation . 185 . 191 . 052 1 . 310** Sig. (2-tailed) . 068 . 059 . 613 . 002 N 98 98 98 98 98HOW IMPORTANT SOCIAL NETWORKING SITES ARE IN YOUR LIFE? Pearson Correlation . 225* . 352** -. 112 . 310** 1 Sig. (2-tailed) . 026 . 000 . 274 . 002 N 98 98 98 98 98 *. Correlation is significant at the 0. 05 level (2-tailed). **. Correlation is significant at the 0. 01 level (2-tailed). 14. Summary And Major Findings- 1. Since Kaiser-Meyer-Olkin Measure of Sampling Adequacy is greater than 0. 6 and 68. 745 % of the variance in our items was explained by the 5 extracted components, which at that placeby explains that there is significant spread of malwares over internet and thus our alternate hypothesis i. . there is significant spread of malwares and cyber criminals over internet is accepted. 2. As explained by the bivariate correlation , the correlation are significant at 0. 05 level and 0. 01 level of significance, the vapid hypothesis i. e. there is no significant difference between male and female user is rejected. 3. As explained by multiple regressions the null hypothesis i. e there is no significanc e of SNS on ones life is rejected. 15. References- 1. 55. 032% of the variance in our items was explained by the 5 extracted components by, Dr.Biswajit Das and Jyoti Shankar Sahoo, International Journal of Business and Social Science Vol. 2 No. 14 www. ijbssnet. com. 2. IMPACT OF SOCIAL NETWORKING SITES IN THE CHANGING MINDSET OF offspring ON SOCIAL ISSUES A STUDY OF DELHI-NCR YOUTH by, Mr. Madhur Raj Jain, Ms. Palak Gupta Ms. Nitika Anand. 3. A Study on the impact of social networking sites on indian youth,By, Dr. M. Neelamalar Ms. P. Chitra. 4. SLIDES OF Prof. Vipin Khurana 5. www. wikipedia. org 6. http//core. ecu. edu/psyc/wuenschk/spss/SPSS-MV. htm 7. http//www. unt. edu/rss/class/Jon/SPSS_SC/Module9/M9_PCA/SPSS_M9_PCA1. htm