SWOT Analysis of Singapore Tourism

SWOT Analysis of capital of capital of capital of Singapore TourismTourism is at its rapid expanding stage which most of spate now in the 21th century are traveling and visiting attractions all around the world. There are so many states which are Africa, the Americas, East Asia and the Pacific, Europe, the put East and South Asia, within all this region in that location are so many countries and states that screwing be counted as a tourism endpoint and attraction as long as it is accessible to people there will be tourist.Singapore has one of the largest service sectors in tourism. For Singapore to sham this advantage as a tourism destination, it has contributed 3% of Singapores GDP which has generated some of US$ 9.4 billion. Being one of the most favorite countries in Asia, Singapore has been ontogenesis very rapidly for the past some years. With the help of the tourism industry, it has strengthened the infrastructure developments, in addition of various events and the c ountries strategic location in the nitty-gritty of region. This shows how much the role of tourism industry force out play in Singapores economy. To ensure that tourism remains a key economic pillar, a reckless tar scram, Tourism 2015, was unveiled in the year 2005. The objectives of Singapore is to triple the tourism receipts to US$ 30 Billion, doubling visitor arrivals to 17 Million, and creating an additional 100,000 jobs in the services sector by 2015, according to Opportunities in Singapore Tourism Industry (2007-2009). Having all these advantages, the negatively chargeds are also a circumstanceor to look at so by doing this research I will have a better view on the impacts, advantages and disadvantages.http//www.researchandmarkets.com/reports/463815/opportunities_in_singapore_tourism_industry_20071.3 Literature ReviewIn the few books I have read like Tourism in South-East Asia, Tourism impacts, planning and management and Tourism management managing for change. These books are written by the following(a) authors instrument Manson, Michal Hitchcock and Stephen Page. The content of the book have the different kinds of effects from tourism and changes countries have to face and how can they cope with it. I felt that many of the fact that are stated in the books are very agreeable like in the Tourism impacts, planning and management book written by Peter Mason The impacts of tourism can be positive or beneficial, but also negative or detrimental. Whether impacts are perceived as positive or negative depends on the value position and judgment of the observer of the impacts. This shows that no matter how people research on any of the impacts there are ceaselessly another way to view positive to a negative and negative to a positive. For the Tourism management managing for change by Stephen Page quoting It is widely accept that a range of factor impact upon the success or failure of visitor attractions as tourism enterprises. This has to be viewed again st growing visitor expectations during their visit and the expect for attractions to improve standards in many countries worldwide. what I have understood is the tourist has ever changing taste and to keep up countries have to upgrade or control what they have now or they would lose out. By using the research question expanding the search of the topic would be a clearer view of achieving the objective.1.4 kickoff of informationTourism is now a very vase integrated subject involving many sectors. So by researching information on Books like Tourism in South-East Asia, Tourism impacts, planning and management and Tourism management managing for change the books tells how and what are the different situations. The other source would be from the internet where I can find millions of information regarding tourism and destinations. Using the search engine Google I would search the key word from Tourism Impact, Singapore tourism, future of Singapore 2015. With honorable these few words I am able to get a few data on tourism. Because of a limitation of time I can only use the secondary research data on all that are through with(p).Questions1 What makes Singapore a popular tourism destination?2 What are the gainsays faced by Singapore as a tourism destination?3 What are the impacts of tourism?4 How will Singapore maintain its popularity in the future?ObjectivesTo analyze what attracts tourist to Singapore and whyTo take what challenges faced by Singapore in attracting touristEvaluating impacts of tourism on SingaporeTo find what Singapore will do to keep up with other countries in the future.1. What makes Singapore a popular tourism destination?Although Singapore is a shrimpy country, the amount of entertainment is compatible to other countries. Being one of the leading tourist destinations in Asia and with millions of visits every year, Singapore is also popular for problem traveling destination because of the large number of exhibitions and conferences are or ganized every month in Singapore. A destination is a place which is created for a purpose, that is what Singapore have done they have created a destination where tourist comes to visit. The following attractions are made or modified in a way so that it can accommodate people. To stay popular Singapore have keep up with the trend of others and improving and expanding it. Examples like allowing casinos to be built when the pass few years which has been denied many times.The main categories of the popularity in Singapore now are listing bellow-Attraction-Stability-economical-cosmopolitan-Events-FestivalWhat I think is of how Singapore has to struggle to survive in the economic sense. Singapore have made it big and achieved a better economic structure but all these comes with a price they have to get a number of people to work in the attractions but also entertain the tourist so the number of people that are working in the tourism industry in Singapore is luxuriously resulting a high i n reliance on tourism.SWOT part1(S)trengthsLeading tourist destinations in Asiapopular for business travelingRich in economySafe(O)pportunitiesStrategic locationTourists arrivalsTourism receiptsOutbound tourismOutbound tourism ingestionMedical tourism industryMICE industry(W)eaknessesSmall countryLimitations on amount of visitorsLimited resourcesManmade attractionsLimited natural environment(T)hreatsCountries mimicTerrorism3 What are the impacts of tourism?1.5 MethodologyPESTEPolitical, economical, socio-cultural, technological, environmentalThe six elements of the tourism have is advantage however the disadvantage are high too in direct to understand it we have to look at two different perspective which is the positive and negative. Everyone have different perspective no matter how good a situation is there is always a downside.(P)oliticalPositiveMore order in countryImprove diplomatic tiesNegativeTerrorismStrict reinforcing stimulus(E)conomicPositiveContributes to income and im prove standard of living.Improves local economyIncreases jobs that decreases unemployment rateIncreases tax revenues.Improves infrastructuresIncrease investorshttp//wiki.answers.com/Q/What_are_the_positive_economic_impacts_of_tourismNegativeIncrease in food, land, houses would be much expensive for the localsPart-time, semi-skilled, wretched paid and taking away traditional jobsSeasonal jobs such as these could then possibly lead to high rates of unemployment.Dependent on the tourismInflationLeakage(S)ocio-culturePositiveTraditional art or handicraft result from touristResponsible cultural tourismexperience and understand spic-and-span culturereduce negative perceptiontoleranceintegrated worldculture prideNegativelanguage barrierpick up unfavorable habitscultural conflictsloss culture identity(T)echnologicalPositiveimprovement in technologyimprove in booking system which leads to easier booking so thence a increase in tourismable to get information easily onlineNegativeincrease in scammight have a negative perspective on a country after reading reviews(E)nvironmentPositiveincrease in national park for tourist limited impose on _or_ oppress / even limited damage still does damageincrease awareness of maintaining nature partly because of profit because when maintained more tourist would come approve to visit againhttp//www.gdrc.org/uem/eco-tour/envi/four.htmlNegativePollution from more vehicles demandlitters dropped by visitorsdisturbance of natural habitats and cause damages the landscapeland clear for more attractions/ amenitiesheavy usage on resources4. How will Singapore maintain its popularity in the future?Singapore to compete with other countries would be a challenge but it has made it. Being 1st in doing what others could not. Examples like that F1 Night race and the coming 2010 youth Olympics will be here 1st. The need for Singapore to stay competitive is the ideas that are made and are being able to be executed. In 2005 Minister for Trade and In dustry, Mr. Lim Hng Kiang shows the planning that is being done to triple Tourism Receipts (TR) to S$30 billion, doubling visitor arrivals (VA) to 17 million, and creating an additional 100,000 jobs in the services sector by 2015.1.6 RecommendationsThe current tourism situation in Singapore is doing quite well and achieving the 2015 would not be a problem with all the new attractions and events coming up. However currently there are advantages and disadvantages in Singapore, the advantage Singapore has now should be maintained and improved. The disadvantages should be overcome to be competitive in the future.ADVANTAGEScounted the safeties countryminimum nuisance (robbery, stabbing, riots, and protests)natural disaster harder hits Singapore cause of being surrounded by other countriesDISADVANTAGESlack of service experiencebad servicesstrict lawshigh in tax1.7 AnalysisAfter doing all the research I have analyzed that tourism is like a return and there is the product life cycle and S ingapore is at its growth stage and with the coming youth Olympic, the growth will increase because in the future there would be more new attractions like the two new integrated resorts and theme parks that comes with it to boost the economy. Although there still maybe a few disadvantages and negative impacts Singapore could improve and control on what is bad. Being a small country has its disadvantage but how different people look at it is that because it is small it is more easily manageable compared to a big country. To discern it this way Singapore can increase the tourism weather now or in the future despite the negatives. I will do a further in depth study on the PEST and SWOT analysis to see it more in detailed.1.8 ConclusionSingapore Tourist could be a very useful element in the countrys economic how ever there are many other reasons they can be helpful too. In my opinion best thing about tourism is mainly because of the economic that is why close every country they are pr omoting tourism and trying to attract people to their country. Same thing goes to Singapore without tourism the country would lose three per cent of Singapores GDP and more than S$12 billion in tourism receipts. Looking at the PEST and SWOT analysis countries can help understand and improve the tourism and look after the locals so both party would not be affected in a bad way.